Home / Case Study / Kamdhenu Polyplast (MARCOS)

WhatsApp ERP Automation & Conversational Commerce Solution

Kamdhenu Polyplast, marketing under the brand name MARCOS, is a manufacturer and global exporter of high-grade PVC pipes, plumbing fittings, polymer irrigation systems, and industrial plastic solutions headquartered in Rajkot, Gujarat, India.

Operating across extensive domestic distribution channels and expanding into key international export markets across Africa, the Middle East, and Asia, MARCOS caters to thousands of agricultural dealers, industrial contractors, and overseas procurement agents.

Company Name

Kamdhenu Polyplast (MARCOS)

Location

Rajkot, Gujarat

Industry

Polymer & Plastics Manufacturing

Kamdhenu Polyplast WhatsApp ERP Automation

The Challenge

As sales volumes grew, MARCOS's commercial operations were held back by manual, fragmented communication channels across thousands of dealers and export agents:

Decentralized Sales Inquiries & Lost Commercial Leads — Inquiries arriving via WhatsApp, phone, and email were not captured in CRM, leading to missed follow-ups.
Cumbersome Catalog Sharing & Complex Packaging Ordering — Dealers had to request catalogs manually; no mobile-accessible product listing existed.
Disconnected Quotation & Rejection Workflows — Quotes were created in Odoo but communicated via email, with no easy WhatsApp approval flow.
Manual Payment Collection Bottlenecks — Payment links had to be manually generated and sent; confirmations required manual follow-up.
Lack of Regional Segmentation — No distinction between domestic dealer menus and international export partner menus.
Overburdened Post-Sales Customer Service — Dealers constantly called support for invoice copies, order status, and complaint logging.

Requirements

MARCOS required an automated conversational commerce and ERP ecosystem integrated directly with WhatsApp:

Meta Cloud API Webhook Integration
Automatic CRM Lead & Contact Creation
Region-Aware Conversational Menus (Domestic & Export)
Mobile-Responsive Web Product Catalog
Instant Quotation Generation via WhatsApp
WhatsApp Quotation Approval & Rejection Management
PhonePe Payment Gateway & Dynamic QR Codes
Automated E-Invoicing & Delivery Slip Dispatch
Customer Self-Service Automation
Customer Complaints Ticketing & Dealer Onboarding

The Solution

Micra Digital developed Marcos WhatsApp Automation, an enterprise Odoo 19.0 module that transforms WhatsApp into a direct transaction and automation engine — handling everything from lead capture to payment confirmation:

Meta Cloud API Real-Time Webhook Engine: All incoming WhatsApp messages trigger automated workflows instantly within Odoo.

Automated CRM Lead Capture & Intelligent Deduplication: New contacts automatically create CRM leads; existing contacts are matched to avoid duplicates.

Dual-Path Interactive Menu Architecture: Separate conversational menus for domestic dealers and international export partners with relevant catalogs and options.

Mobile-Responsive Product Catalog & Instant Order Booking: A web catalog accessible via WhatsApp links; dealers can browse and place orders in under 60 seconds.

WhatsApp Quotation Approval, Rejection & Letterhead PDF Delivery: Dealers receive quotation PDFs via WhatsApp and can approve or reject them directly in chat.

PhonePe Dynamic Payment QR & Real-Time Auto-Confirmation: Dynamic QR codes generated per order; payment confirmation sent automatically via WhatsApp.

Automated E-Invoicing, Delivery Slip & Complaint Ticketing: Post-sale documents delivered automatically; complaints raised via WhatsApp photo uploads with integrated ticketing.

The Result

With Micra Digital's WhatsApp ERP automation in place, MARCOS experienced measurable improvements across sales, support, and operations:

Centralized Lead Capture

All WhatsApp inquiries are automatically synced with Odoo CRM, eliminating manual entry and lost leads.

60-Second Order Placement

Dealers can browse the mobile catalog and place orders in under 60 seconds directly via WhatsApp.

Instant QR Payments

Automated PhonePe payment confirmation sent via WhatsApp — no manual follow-up required.

24/7 Global Engagement

Export catalogs, factory tours, and meeting booking available around the clock for international partners.

80% Fewer Support Calls

Dealers self-serve for tracking, invoices, and account statements — dramatically reducing support load.

Faster Complaint Resolution

Mobile photo uploads and integrated ticketing speed up issue diagnosis and resolution.

The Impact

100%

Centralized leads

3x

Faster order placement

24/7

Global engagement